With a vise-like grip on the men's fashion scene, Varvatos and his trademark detailing have become synonymous with cool. His eyewear collection follows suit by echoing the tough, but tailored touches that have made Varvatos a force to be reckoned with.
The four iconic hallmarks that represent the brand include John Varvatos' initials, a crown, a guitar, and a shield displaying the company's founding date. These hallmarks, which appear on fragrance bottles, accessories, and the limited edition Chrysler, also lend their hip vibe to temples and temple tips throughout the eyewear collection. The Varvatos double V stitching, found everywhere in JV's world from footwear to leather goods, makes an appearance as an etching in the corner of the sun lenses. Even the guitar headstock, featured as an apparel zipper, is present in the eyewear as frame temple details.
John Varvatos Eyewear designs often draw inspiration from Varvatos' past to repurpose it into something entirely new. The results reflect the quality and attention to detail inherent in old world tailoring, while creating luxurious, comfortable clothing for a modern lifestyle.