About Lucky Brand

Lucky Brand is a premium lifestyle brand that infuses heritage with innovation that's timeless for today. An icon of the West Coast with a 25-year legacy of quality integrity and versatility, Lucky Brand designs are rooted in the Southern California way of life.

Lucky Brand Optical

Wonderfully unique, Lucky Brand Optical is a casual yet sophisticated collection that features bohemian sensibility, encouraging you to explore, express and evolve through your personal style.

Lucky Brand Kids

Inspired by the Lucky Brand optical adult line, this collection reflects the same casual cool American pedigree, with a little Lucky Kid playfulness thrown in. From bold colors to classic neutrals, Lucky Kid lets kids explore the possibilities of expression and develop their own unique style.